One of the most spoken about concept in most of the sales training sessions is the elevator pitch. By technical definition it can possibly be defined as “a succinct and persuasive sales pitch usually lasts not more than 20 to 30 seconds”. In my view after having sat through umpteen number of sales training sessions and personally having more than a decade of sales experience most of the times I had my own reservations about the concept of elevator pitch.
Usually it is to attract and grab the attention of a suspect or prospect and seek for an appointment/induce curiosity keeping the value of the product or service offering in short and terse. In my experience this could be a by-product of two main factors which could be the possible underlying assumption which forces one to design such a pitch but not restricted to only these two alone.
1. Time constraint of the suspect /prospect.
2. Pitching in areas /zones where we meet our suspect /prospect by chance. My challenges on firs…
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