One of the most spoken about concept in most of the sales training sessions is the elevator pitch. By technical definition it can possibly be defined as “ a succinct and persuasive sales pitch usually lasts not more than 20 to 30 seconds”.  In my view after having sat through umpteen number of sales training sessions and personally having more than a decade of sales experience most of the times I had my own reservations about the concept of elevator pitch. Usually it is to attract and grab the attention of a suspect or prospect and seek for an appointment/induce curiosity keeping the value of the product or service offering in short and terse. In my experience this could be a by-product of two main factors which could be the possible underlying assumption which forces one to design such a pitch but not restricted to only these two alone. 1.      Time constraint of the suspect /prospect. 2.      Pitching in areas /zones where we meet our suspect /prospect by chance. My chall

Every month there are series of articles and research reports stating the employability challenge of engineering graduates of Tamil Nadu. The state today approximately produces 1.5 lakhs fresh engineers year on year from approximately 500 engineering institutes in Tamil Nadu. Being a student employability catalyst and enthusiast it has always been paining me to see Tamil Nadu ranking the least in the engineering employability among all other states in India though we rank number one in terms of number of engineering institutes. Also report also states close to 50% of the first year student engineers are not able to proceed towards the second term. Recently the latest article talks about around 50% of the engineering seats vacant in India and craze towards engineering decreased year on year. As an entrepreneur of an education initiative I interact with lots of academicians on a daily basis to understand the reasons and what best can be done to address this challenge in Tamil Na