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CBHR- HR on the Wheels - Our First Initiative


Very recently I read about the nudge theory which impacts the behaviour of Individuals. The theory in simple terms means "Small activities or triggers can influence behaviour of individuals or collective group.

 “For example a simple LED directional arrows in walking path can direct humans to walk in a straight line in a much crowded environment. This shall have significant impact in crowd management etc.

To know more on nudge theory please visit CLICK HERE FOR NUDGE THEORY.As founder of CBHR - Chennai Beyond HR - An initiative to take HR Beyond Organisations , an initiative  was taken for road discipline to make a statement that HRs can do beyond organisations and make small impacts.

The first meeting for this year was organised on 16-06-2018 and we had CBHR members participating in it. To know more about CBHR first meeting and details please visit CLICK HERE

As a first step we have launched this CAR stickers which shall be pasted on the cars of CBHR preferred members. As a leader I have pasted it in my car as below to initiate it.


In the last two days there has been a difference in my behaviour and I am also able to see the difference in the behaviour of vehicles which comes behind me. I am sure this is just a pilot and with more vehicles in Chennai having this sticker it will make a statement and govern self-discipline and there by influence road discipline.

As I always say “If HRs can direct employees to the organisation's vision they are the best to direct the citizens to the nation's vision”. Without knowing the science behind "nudging behaviours" i started this initiative and I am sure it shall slowly make some impact.

Let’s keep nudging and moving....

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